Digital Marketing

You may be well aware that GENERATION ‘X’ and GENERATION ‘Y’ are now in vogue.But by 2025 we will have GENERATION ‘C’.What does it mean?

• GENERATION ‘C’ stands for GENERATION CONNECTED

World Economic Forum Predicts that by 2025,INTERNET PENETRATION AND SMARTPHONE

PENETRATION will be 90% of the world population.It means People will not read news papers and magazines in today’s format.So how will you advertise and reach your Targeted Customers?

• We will have to use social media to promote our products.

Surprisingly it costs practically nothing.

Please start using Facebook,Google,Twitter and Many other platforms to promote your products.

You may take online course on Digital Marketing for free from OPEN MIND AGENCY or other many more companies.

Also known as the mother of all engineering, it is the oldest, broadest, most simple and useful of all engineering sciences.

Digital Marketing

You may be well aware that GENERATION ‘X’ and GENERATION ‘Y’ are now in vogue.But by 2025 we will have GENERATION ‘C’.What does it mean?

• GENERATION ‘C’ stands for GENERATION CONNECTED

World Economic Forum Predicts that by 2025,INTERNET PENETRATION AND SMARTPHONE

PENETRATION will be 90% of the world population.It means People will not read news papers and magazines in today’s format.So how will you advertise and reach your Targeted Customers?

• We will have to use social media to promote our products.

Surprisingly it costs practically nothing.

Please start using Facebook,Google,Twitter and Many other platforms to promote your products.

You may take online course on Digital Marketing for free from OPEN MIND AGENCY or other many more companies.

Also known as the mother of all engineering, it is the oldest, broadest, most simple and useful of all engineering sciences.

“OUT OF SITE IS OUT OF MIND.”

• This issue, I am writing to you on intangible asset what you have created during your entrepreneurial journey.
• You are creating a brand, customer’s base, supplier’s base, workforce base and many such contacts.Thay are lying scattered either in your brain, visiting cards, computer etc.
• This is GOLDMINE.Please keep your data organized and start E-mail contacts.It will keep relation alive.

Please understand the following.

“OUT OF SITE IS OUT OF MIND.”

• Organized data increases your efficiency and make you run for success.
• Please understand the value you have created, use it.
• Make This Year resolution to dig your data and take advantage.

Also known as the mother of all engineering, it is the oldest, broadest, most simple and useful of all engineering sciences.

Do Not Ignore early Signals

This fortnight, I would like to write about early signals which can be identified by entrepreneurs himself for vibrant growth of the enterprise.

1.Return of cheques: When your first cheque bounces, it gives an indication that some long-term correction is required.Some analysis has to be done.It may be possible that your unit is under cash flow problems.Please try to find reasons and do not look short-term solution, Sit with CMA data and work out possible solutions and act immediately and monitor the actions.

2.Non-submission of a stock statement: First understand why the stock statement is required by the bank. The bank is always conscious that unit shall have enough liquidity to meet day to day needs.And if collections are not concentrated, or stock pileup is there, it will not be healthy for the unit.

So while preparing a stock statement, review your liquidity.

If you are not submitting, you are avoiding to review your own fears and do firefighting.It is better to face in your own interest.

3.Talent turnout: If your talent is leaving or absenting, it is time to think “why” and you have to relook at your working.

These are few early warning signals and better to discuss with either your bankers, your own confidence in the unit, your mentor or consultant.

If you ignore early warning you are likely to reduce your growth projections or you can enter into the negative zone of growth and be heading towards sickness or closure of the unit in few years.

Timely correction is need of the hour and monitoring and initiating the action is in your domain.

Neglecting this is suicidal.

Also known as the mother of all engineering, it is the oldest, broadest, most simple and useful of all engineering sciences.

Increasing NPA risk

Increasing NPA is worrying all Stake Holders at various levels. But Sickness in MSME has large unemployment which is Cancer to our social environment.

At this movement, both states of Telangana and Andhra are seriously trying to put policy for incipient sickness in place.

But before that many of my industry friends may not be aware that at both commissioner of Andhra and Telangana has got mechanism of SLIIC(State Level Inter Institutional Committee)which tries to resolve the problem between unit holder and in many case banks, so that some solution can be found.This is known as SLIIC subcommittee.

Once in 3 months, at RBI, these units are discussed and action followed are reviewed.

This is a very useful mechanism to resolve certain issues.

As both commissioners of industry are proactive and hands-on, please avail the opportunity.

M/s.Growth Idea Lab and association of incipient Sick SME Telangana also can guide you.

So feel free and discuss your dilemmas so that early action can be taken.

Also known as the mother of all engineering, it is the oldest, broadest, most simple and useful of all engineering sciences.