Growth Idea Lab: BOOK: "The Unexplored Goldmine - The opportunities in the revival of sick MSMEs"

Greetings!
This is Nilesh Desai, a veteran social entrepreneur passionately working on the revival of sick MSME units in India for the last 39 years.

There are around 6.3 crore MSME units currently operating in India of which 10% are sick. When MSME fails due to financial difficulty, it’s not only an economic loss for its owners but it also leads to the loss of employment of people working in it.

Unemployment not only have an obvious economic impact, but it also creates greater skepticism and pessimism at individual level creating ‘erosion of skills’, increasing crime rates and ultimately resulting in social unrest and disgruntlement. Entrepreneurs’ suicides due to financial distress are reported to be higher than farmers. Unfortunately, this harsh truth often remains concealed and is never spoken of in the real world.

I run Hyderabad based non-profit firm Growth Idea Labs, providing consultancy to MSMEs. also have established two companies SMEGIL & SMEA Analytics which is working on providing a fintech platform based on AI & MI giving an analysis of financial statements of MSMEs and guidance to optimize performance and cost, leading to an increase the average life of the MSME unit.

Now I am at that stage of life where I trying to give back to society. I am pretty sure I can create a great impact using my knowledge and experience and this is what drives my passion towards reviving sick MSMEs. I again believe my goal can affect thousands of lives in a positive way.

I am putting this culminated knowledge both at a personal and organizational level in this book, "The Unexplored Goldmine - The opportunities in the revival of sick MSMEs". The book will be a journey through case studies, and real-life stories of entrepreneurs who struggle to tackle difficult problems to keep their firms up and running. It would be a chance for social entrepreneurs to realize the opportunities that lie hidden in the revival of sick MSMEs. Additionally, the book will be an eye-opener to students who aspire to be entrepreneurs in the future, and also for stakeholders in the MSME sector.

I am also planning on sending copies of the book to all the colleges and institutes libraries as well as MSME institutes, associations.

We have also posted a campaign on Indiegogo regarding the same. The book "The Unexplored Goldmine - The opportunities in the revival of sick MSMEs" is going to be launched on 21st June 2019. The presale of the book ends on 17th June 2019. So, Hurry up! Avail the offer soon. The cost of the book is:

India: Presale: Rs. 250*

Sale: Rs. 350*

Rest of the World: Presale: $5*

Sale: $7*

Shipping Charges will be added extra

You can order either from the Indiegogo page: https://igg.me/at/1Q0e5RFHQB4/x/21701654

or pay directly to

Name: Nilesh Desai

Bank: Andhra Bank

A/C No: 052610100120763

IFSC Code: ANDB0000526

And inform the same via WhatsApp or mail to growthidealab@gmail.com

This project requires a large scale of market research, awareness campaign and human resource intensive industry outreach to succeed, which is currently undergoing. Your support can make the difference and help us to reach every corner of the MSME sector, providing knowledge and revive the industry. Your backing would be highly appreciated.

Regards,

Nilesh Desai

Director,

SMEA Analytics Pvt Ltd